For more than half a century, the barcode has been the backbone of product identification, helping manufacturers, retailers and consumers quickly access essential product information. However, a significant change is on the horizon. By the end of 2027, businesses worldwide are expected to be capable of scanning and processing 2D barcodes, including QR codes, as part of the GS1 Sunrise 2027 initiative.
While many manufacturers are aware that QR codes are becoming more common, fewer appreciate the operational changes required to ensure those codes are accurate, readable and fully traceable throughout the supply chain.
To help businesses understand what lies ahead, WMH has produced a new white paper: Preparing for GS1 Sunrise 2027: What Manufacturers Need to Know
Why Is GS1 Sunrise 2027 Important?
Unlike traditional barcodes, QR codes can store significantly more information, including batch numbers, expiry dates, traceability data and consumer-facing content. They also allow manufacturers to provide greater transparency while supporting increasingly demanding retailer and regulatory requirements.
As the industry transitions towards 2D codes, manufacturers will need to ensure that every code printed on a product is:
- Accurate
- Readable
- Linked to the correct product
- Compliant with customer and retailer requirements
- Supported by robust traceability records
The Cost of Getting It Wrong
Coding and labeling errors remain a significant cause of product recalls. Aside from the direct financial costs, recalls can damage brand reputation, reduce consumer confidence and place additional pressure on already stretched production teams.
As more critical product information becomes embedded within QR codes, manufacturers will need greater confidence that coding errors are identified before products leave the factory.
This is where automated QR code verification and inspection systems can play a crucial role.
What You’ll Learn in the White Paper
Our latest guide explores:
- What GS1 Sunrise 2027 means for manufacturers
- Why QR codes are replacing traditional barcodes
- The opportunities created by enhanced traceability
- The risks associated with poor code quality and inaccurate data
- How verification systems help reduce recall risks
- Practical steps your business can take to prepare today
Whether you’re a production manager, quality professional, engineering manager or operations director, the white paper provides a practical overview of the challenges and opportunities associated with the transition to 2D barcodes
Enter your details below to access the whitepaper.